Your guide to new design trends for web and mobile design
Just like fashion design, web design (or design in general) also has its own trends. One just has to look at past designs of say, the 90s, or even as recent as 00s, to realise how designs which were considered trendy then already look dated now.
So, just as our wardrobes are constantly updated, it is also good to stay updated with design trends and use them for your website/branding and make it relevant and up-to-date. Of course, this does not mean that you should update your branding just to keep up with the Kardashians design trends. That will be a huge waste of money and effort.
A brand update should only be done when you feel that the current design no longer communicates what your brand represents; or if the overall direction of the company has changed.
(Speak to us if you are interested in finding out more about rebranding or updating your brand!)
In any case, it’s always good to stay in the know of the latest trends and think of how they might work for your brand. Here are some of the latest trends:
- Material Design
A visual language developed by none other than Google, material design is characterized by “deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space” for a bold, graphic look, according to Google.
Many see it as an update to the flat design trend of sorts, which became popular in 2015, but with more attention to realism, adding on elements of depth, lights and shadows, as well as movement. As Google states, the essence of material design is that “The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.”
One website that illustrates well what material design is http://material.cmiscm.com/
- Geometric shapes
No stranger in the world of design, the use of geometric shapes has made a comeback from the 80s, but with a twist. We are not complaining, however. Geometric shapes and patterns have been appearing in websites and mobile themes recently, and the ‘low-poly’ trend (referenced from a 3D modeling tool used in game design) has given rise to gorgeous geometric backdrops and elements in addictive gradient hues.
- Spring Colours rule
If you are a newcomer to the world of graphic design, then you need to be properly introduced to Pantone’s colour of the year. Each year, the colour institute releases a colour which will go on to be prominently all over the design world. Besides declaring this year’s colour of the year a combination of two pastels (rose quartz and serenity), Pantone has also created a palette of 10 Spring colours that will be featured heavily this spring.
The use of these bright and prominent Spring colours this year moves away from the relatively more muted tones of 2014 and 2015 and is a breath of fresh air, springing (pun intended) into mind bright washes and swathes of colour, colour blocking, and pop-art style web designs.
What other design trends have you spotted thus far? All in all, we see a shift towards bolder geometric shapes, flat design, and the clever and creative use of negative spaces to tell a message.
For more tips and guides, stay tuned to our blog, or contact us (link to contact form) to find out more about the solutions we can offer!
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