Web development best practices

For a fast-paced society like ours today, we need to be more competitive yet pleasing enough in order to capture the consumers’ attention.

It might not be the best choice if we choose to be simple all the time because people nowadays want more details. However, it might also be dangerous to delve into the realm of creativity because of the fear of overdoing it.

But there will always be a median between the mean and the mode, and a lukewarm between hot and cold. In other words, the key to having a stunning website without compromising its quality is balance. You don’t have to feel obligated to flash all the shining, shimmering, splendid designs which tend to become a wee bit strong for the potential clients’ precious eyes.

Seeing over-designed websites will undeniably hurt not only your eyes, but also your heart; for it will drive their attention away from your website—that’s not the way we like it, is it? It would not also be a waste of time, but it might also be a waste of money, so better be sure and safe than sorry and weary.

We have collated some of the best practices to achieve that perfect website you have always wanted to capture the attention of your potential clients.

CALL TO ACTION BUTTONS

Call To Action Buttons’ sole purpose is to plainly solicit action from the user. For example, if your website’s call to action is “Buy NOW!”, then you will have to make the button itself clickable, wherein, the user will be taken to a whole new page where information about your product / service lies.

The call to action also entices the users’ mind to ‘learn more’ about the product / service, and at the same time this button is responsible for engaging the user into a lot more elaborate place to widely endorse your product / service.

In this regard, you have to be sure that your call to action will be big enough for the user to notice. Websites might have more than one call to action, and this means that you have to weigh each call to action’s importance to know which one will be the biggest in size.

IMAGE CAPTION DESIGN

Sometimes, image captions are overlooked because the user tends to focus more on the image than on the caption.

But to be able to balance everything and to set everything straight, a nice and appropriate image caption will be a big help as in contribution to the over-all appearance and functionality of your website. Make sure to also give proper photo credits in case it’s needed.

ORGANIZING AND DESIGNING TABS

Nobody wants to see a messy website where the details and contents scatter just about everywhere. Organizing the contents by using tabs gives the user an easy and effortless website experience thus there will be higher chances of the user to be pleased rather than pissed.

THE SEARCH BOX

Admit it, we all search for the (holy) search box most of the time, if not all the time, we visit a website, especially if we are really interested in finding something that the website might contain.

That is why it is really important to design the search box properly and to place it on a location in your website where it would be easy to notice. Having a search box is really helpful for the user, for it will help them save time and effort. Rather than scanning the website’s contents or tabs, one by one, it is really much easier for the user to type the keyword in the search box and voila, the ‘search’ is over.

SEARCH RESULTS DESIGN

Right after the user finished searching for something on your website, search results will appear inevitably. It is important that you design the search result in a manner where the user will have an easy time scrolling through the results.

This can also make or break a site’s conversion rates. This page will be the prime focus of the whole search experience of the user. Also, make sure that the user will also get the nearest search results.

Remember that it will always be up to you when it comes to deciding how your website will look like, but as sure as the sun shines, these practices will help you make a difference!

If you are keen to find out more about how we can help you to improve your website, or perhaps you want to build an online presence from scratch, contact us here.