For sellers:

• Personalised shopfront
• Unlimited categories for items
• Vouchers and shop coupons
• Dynamic cart with items from different sellers clearly demarcated
• Individual shipping charges from different sellers
• Individual shop policies so that sellers can determine their own shop policies such as returns and refunds
• Buyers can review sellers and items
• Reviews can be sorted by recent, rating, most useful, etc
• Multiple payment methods with third party payment providers such as PayPal supported
• Q&A section
• Contact seller function
• Individualised EDM/newsletter function
• Mobile app for sellers to manage their accounts – receive notifications of orders, view the status of each order, notifications of any activity on their shops e.g. question, contact, order
• Buttons to share on social media on each item listing page
• Carousel format gallery for item images; can support video if seller chooses to upload

For buyers:

• Quick view of items
• Gift cards purchase
• Option to open dispute
• Mobile app for buyers to shop on their phones
• Responsive design to support mobile shopping on browsers

For site administrators:

• Promotional tools e.g. banner space, featured items, featured sellers, campaigns
• Charge sellers a transaction fee only upon successful sales to provide a risk-free platform
• Two types of accounts available for registration: buyer and seller accounts
• Scalable hosting
• Option of enabling guest checkout and one-click purchase
• Analytics
• Store and brand directories