Get your mobile website and app to stand out from the crowd.
People are increasingly surfing the web on smartphones, and mobile sites and apps are no longer an afterthought tacked on to the main desktop site. In fact, mobile usage surpassed that of a desktop in 2015, and Google says that 61% of users are unlikely to return to a mobile site they had trouble accessing. What’s more, 40% will visit a competitor’s site instead.
Having a mobile responsive website is also more important than ever, as Google’s launch of a mobile-friendly ranking algorithm in 2015 proves. But what makes up a good mobile website design? It has to be easy to navigate, with short loading times, big menus and buttons for easy tapping, readable font size without needing to zoom and optimised forms.