Leverage the power of Google to drive qualified traffic to your site
SEM – Google Search and GDN
Google Search Engine Marketing (SEM) and Google Display Network (GDN) are other forms of search advertising that drive highly targeted traffic to your website. SEM services differ from SEO in that SEO targets free listings, while SEM manages paid listings. On the other hand, GDN advertising displays advertisements such as banners on websites. These differences are most clearly illustrated below:
With SEM and GDN, you only pay for what you get, as costs are calculated “per-click” or “per-thousand-impressions”. This means your expenses directly correlate to the success of your campaign and there is no risk of paying a huge sum to run a campaign but not getting the results you want.
Ads are usually sold as “PPC” (pay-per-click), “CPC” (cost-per-click) or “CPM” (cost-per-thousand impressions), so make sure you know what you are paying for in your campaign. In PPC and CPC, you only pay when a visitor clicks on your ad. CPM, on the other hand, charges for every 1,000 times your ad is shown. This is useful for raising awareness of your brand or promoting a message, especially if your ad is shown on a website with high traffic.