Making a mobile site or app isn’t simply about reproducing your website’s contents on a smaller screen. Take advantage of mobile features to create a site or app that will keep potential customers coming back.

Developing a website or app for mobile users is more important than ever due to a rapidly growing population that surfs via mobile devices – often exclusively. In fact, mobile usage surpassed that of the desktop in 2015. If that isn’t enough incentive for you to develop a great mobile site or app for your brand, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing. What’s more, 40% will visit a competitor’s site instead.

Attract and keep potential customers on your mobile site by understanding what they are looking for. Mobile users are shown to be task-focused: They want something from your website, whether it’s a price comparison or contact information. What’s more, they want it immediately, so make that information easy to find and quick to load.

Smartphones have additional capabilities that desktop PCs do not have, such as GPS and NFC. They are also immensely portable. Use these functions to add value to your mobile website and app and further engage customers. Speak to us about the perfect mobile website design and web development for your business today.

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